With over 30 years of experience in advertising and direct marketing, I’ve worked my way up from artwork junior at a leading Manchester agency to Creative Group Head at Red C—an award-winning agency with big-name clients across the UK. Over the years, I’ve designed just about everything: from brand identities to vehicle signage, from websites to mascots.
I believe that everything—no matter how small—benefits from great design and typography. (And if you really want to wind me up, just show me some poorly kerned type.) My branding expertise covers both creating new identities and ensuring they’re applied consistently across every touchpoint of a marketing campaign.
In 2007, I co-founded Kinetic in Grimsby with my wife Alison, bringing big-agency thinking to local businesses. In 2019, we were approached by a local company to build their in-house marketing department. Two years later, they were acquired by the international brand IRIS. After six years in that role, I was ready for a new challenge.
In March 2025, I launched MacMunki—a creative service built on forming long-term, mutually profitable relationships. I’m here to challenge thinking, spark ideas, and deliver stand-out creative that makes a real difference.
When I’m not crafting campaigns, you’ll probably find me kitesurfing, training for a triathlon, or hunting down the perfect coffee.
Creative strategist with nearly 30 years in advertising and branding. From global names to local startups, I craft identities and campaigns that connect and convert. Founder of MacMunki, I combine big-agency experience with fresh thinking to deliver stand-out creative—without the fluff.